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AI-Enabled Proposal Generation

From Call
To Contract

Groundwork turns a discovery-call transcript into a framed business case and a statement of work. Your framework, your branding, your language. Every claim traces back to the sentence the client said it in.

Book a Demo See It Working No credit card. Bring your own call.
Design preview of the Groundwork scope configurator, showing a statement of work with six workstreams and a descoped-risk ledger
Design preview. Scope configuration: workstreams built from your library, with risk of inaction attached to every item you descope. The Scope screen is in build; this shows the interface as designed rather than a live capture.
Built for consultancies, agencies and professional services firms

Built for consultancies, agencies and professional services firms.

How It Works

Four Stages.
You Decide Every One.

Groundwork drafts from evidence. It never invents a number, and it never sends anything you have not approved.

01 · DISCOVERY

Transcript In, Evidence Out

Upload a .vtt or .txt call transcript. Groundwork reads it the way a senior consultant would.

  • Eight extraction categories: financials, team, investor thesis, metrics, timeline, tech stack, benchmarks, quantified pain
  • Every fact pinned to its source line with a confidence marker
  • Flags the categories your call never covered
02 · FRAME

The Business Case, Two Ways

The same evidence argued as opportunity or as problem. Choose after you know the room.

  • SOR for an operating team
  • SCR for an executive or approval committee
  • Identical facts, so switching costs nothing
03 · SCOPE

Workstreams, Configured

Build the engagement from your own library, with descoped risk tracked on every change.

  • Scope, impact, deliverables, options, risk of inaction, adoption plan
  • Options and deliverables per workstream
  • Drop a workstream and its risk moves to a ledger the client signs against
04 · DELIVER

Branded, Checked, Filed

Rendered in your own template, checked against your rules, pushed where you keep things.

  • Exports .docx matched to a sample document you upload
  • Blocking checks stop anything that cannot go to a client
  • Downloadable as a branded .docx, ready to send
Framing

One Call.
Two Arguments.

Some buyers want to hear what is broken and what it costs. Others want to hear what is possible. Same facts, different shape.

Configuration

It Runs On Your Method,
Not Ours.

Groundwork ships without a house style. Everything that makes a proposal yours is configuration, set once.

Framework

Your Disciplines

Load your own taxonomy and workstream library. Scope items map to the disciplines your firm already sells against.

Branding

Upload One Proposal

Point Groundwork at a document you are proud of. It reads the fonts, colours, logo placement and heading styles, then applies them to everything it renders.

Readiness

Nothing Ships Thin

Groundwork flags workstreams and products missing the fields that carry a negotiation, so nothing renders as a title with no scope beneath it.

Guardrails

Your Rules, Enforced

A proposal becomes a contract. Define what your documents may never contain. Blocking rules stop the export.

Worked example

See The Workflow
For Yourself.

Open the demo
Resources

The Proposal
Knowledge Base.

Visit the Blog
Pricing

Priced Per
Consultant.

Billed annually. Unlimited proposals, unlimited clients, on every plan.

Practice
$89
per seat / month · up to 5 seats

For a small advisory team that wants every proposal to look like the best one they have sent.

  • Transcript ingestion and intel extraction
  • SOR and SCR framing
  • Branded .docx export
  • Standard guardrail set
Start a Trial
Firm
$149
per seat / month · from 5 seats

For firms with a defined method, a rate card and an opinion about how their work is described.

  • Everything in Practice
  • Custom framework and workstream library
  • Readiness gap tracking
  • Custom guardrail rule sets
  • Custom brand profiles for exports
Book a Demo
Enterprise
Custom
annual agreement

For firms with existing proposal archives, procurement requirements or a security review.

  • Everything in Firm
  • Custom security and data-residency terms
  • Onboarding of your proposal corpus
  • Named support
Talk to Us

Bring A Call You
Have Already Had.

We will run it through Groundwork on the call and you can compare the output against the proposal you actually sent. Thirty minutes.

Book a Demo See It Working