New research The 2026 State of Private Equity Proposals — 340 GTM engagements analysed Read the report
AI-Enabled Proposal Generation

From Call
To Contract

Groundwork turns a recorded discovery call into a framed business case and a priced statement of work. Your framework, your branding, your rates. Every claim traces back to the sentence the client said it in.

Book a Demo See It Working No credit card. Bring your own call.
Groundwork scope configurator showing a statement of work with six workstreams, live pricing and a descoped-risk ledger
Scope configuration — workstreams priced live against your rate card, with risk of inaction attached to every item.
Built for PE-backed GTM teams
HALSTEAD CAPITAL VERITY BUILDING FAIRMOUNT CRESCENT NORTHFIELD PARTNERS
★★★★★ 4.8G2 rating
How It Works

Four Stages.
You Decide Every One.

Groundwork drafts from evidence. It never invents a number, and it never sends anything you have not approved.

01 — DISCOVERY

Transcript In, Evidence Out

Upload the recording or the transcript. Groundwork reads it the way a senior consultant would.

  • Eight extraction categories: financials, team, investor thesis, metrics, timeline, tech stack, benchmarks, quantified pain
  • Every fact pinned to its source line with a confidence marker
  • Flags the categories your call never covered
02 — FRAME

The Business Case, Two Ways

The same evidence argued as opportunity or as problem. Choose after you know the room.

  • SOR for an operating team
  • SCR for a sponsor or investment committee
  • Identical facts, so switching costs nothing
03 — SCOPE

Workstreams Priced Live

Build the engagement from your own library, with investment recalculating on every change.

  • Scope, impact, deliverables, options, risk of inaction, adoption plan
  • Fixed fee, day rate, blended or hourly against a role card
  • Drop a workstream and its risk moves to a ledger the client signs against
04 — DELIVER

Branded, Checked, Filed

Rendered in your own template, checked against your rules, pushed where you keep things.

  • Exports .docx matched to a sample document you upload
  • Blocking checks stop anything that cannot go to a client
  • Pushes to Slack, your CRM or your prospect database
Framing

One Call.
Two Arguments.

A sponsor wants to hear what is broken and what it costs. An operator wants to hear what is possible. Same facts, different shape.

Configuration

It Runs On Your Method,
Not Ours.

Groundwork ships without a house style. Everything that makes a proposal yours is configuration, set once.

Framework

Your Disciplines

Load your own taxonomy and workstream library. Scope items map to the disciplines your firm already sells against.

Branding

Upload One Proposal

Point Groundwork at a document you are proud of. It reads the fonts, colours, logo placement and heading styles, then applies them to everything it renders.

Commercials

Priced Your Way

Fixed fee, day rate, blended rate or hours against a role card. Options and tiers per workstream, with engagement-model adjustments on top.

Guardrails

Your Rules, Enforced

A proposal becomes a contract. Define what your documents may never contain. Blocking rules stop the export.

Customers

Traction You Can
Point At.

All Case Studies
Resources

The Proposal
Knowledge Base.

Visit the Blog
Pricing

Priced Per
Consultant.

Billed annually. Unlimited proposals, unlimited clients, on every plan.

Practice
$89
per seat / month · up to 5 seats

For a small advisory team that wants every proposal to look like the best one they have sent.

  • Transcript ingestion and intel extraction
  • SOR and SCR framing
  • Branded .docx export
  • Standard guardrail set
Start a Trial
Firm
$149
per seat / month · from 5 seats

For firms with a defined method, a rate card and an opinion about how their work is described.

  • Everything in Practice
  • Custom framework and workstream library
  • Rate cards and pricing models
  • Custom guardrail rule sets
  • Slack, CRM and prospect-database integrations
Book a Demo
Enterprise
Custom
annual agreement

For firms with existing proposal archives, procurement requirements or a security review.

  • Everything in Firm
  • SSO and provisioning
  • Data residency options
  • Onboarding of your proposal corpus
  • Named support
Talk to Us

Bring A Call You
Have Already Had.

We will run it through Groundwork on the call and you can compare the output against the proposal you actually sent. Thirty minutes.

Book a Demo See It Working